Evaluation Question 4

Question 4: Who would be the audience for your media product?

Age

For our film, I’d say that it would be age certificate 15. This is mainly because of the contents of our film, especially as it is a horror film. According to British Board of Film Classification (BBFC), a 15 rated film may contain:

•         Strong violence
•      Frequent strong language
•      Discriminatory language or behaviour
•      Drug taking

As our film contains no nudity or anything to do with any sexual activities, I won’t need to factor that into the age rating. 15 rated films are allowed to have some strong violence, to some extent. This will be good for our film because we have a murder in the opening and there would most likely be more in the full film.

Gender

Personally, I don’t think that gender will have much of a difference with whether the film will be enjoyed or not. However, I think that males will end up liking the film more because all of the characters so far are men. This is because they would end up bonding with the characters more as they can emphasise with them.

Habits/Lifestyle

Our film is more likely to appeal to adults, as students may not have as much experience with detective thrillers. However, as a horror movie, it may appeal to teenagers. Students would be more likely to watch the movie in the cinema, as cinemas have student discounts among other factors. Adults however may be inclined to purchase it as a DVD or rent it online. The audience would probably either be specifically into horror as a genre, or just be looking to be scared by the film.

Ethnicity

I believe that people from a wide variety of backgrounds will want to watch our film. However, I believe that our film would appeal to a mainly white/British audience, as that is where the characters originate.

Pre-production Research

Before we had finish filming of the film, we created a questionnaire for an overview of the film. We handed the questionnaire to several people and filmed their responses. The questions we asked included things such as “What do you think this film would be rated?” and other similar questions.

How we used it

When asked about the location, people suggested that it should be in a dark place or room. We achieved this by getting a large room in college and turning down the lighting.